After having booked tens of thousands of hours advising media clients, we’ve formed a working hypothesis around how best to streamline a media advertising sales organization through technology.
Get an inside look at V2's proprietary D(3P) framework leveraged to holistically solve both small-scale and large-scale business and technology challenges in media—including how to streamline the prospect-to-cash flow in order to reduce the time from IO signature to revenue recognition. V2 has partnered with countless media organizations helping them achieve operational excellence by approaching business and technology transformation projects through the lens of data, people, process, and platforms.
Facing such exponential rates of change, there is tremendous opportunity for ad sales organizations to further innovate operationally. Beyond being positioned to pivot in response to market changes, ad sales organizations, more importantly, must be able to adequately interpret trends to pivot at the right time, so as not to get left in the dust. In this eBook, our experts distill five current industry trends which should help you get a head start.
With 15+ years of experience, V2's experts give you their media specific guide to optimizing Salesforce as a part of ad sales prospect-to-cash flow. Regardless of whether you’re a seasoned media executive who has lived through the heyday of print media advertising or you’re a relative newcomer whose focus has been primarily on digital, there is advice in here for you.